Joni D. Goodman, CPTD, CDTLF is the Principal at JDGAdvisors. She collaborates with her clients: employees, sales professionals, leaders, and executives and together with them boosts learning initiatives, sales, and leadership, to achieve development goals!  Joni is known for creating safe spaces where leaders can put down their armor and lean into growth. She strives to make a difference in the lives of others by tapping into and igniting them in their potential and greatness. Joni is a captivating speaker, an engaging facilitator, a success-oriented sales training expert, a sales meeting and event planning executor and a game changing executive coach. She has over 20 years in the learning and development space where she has delivered DE&I workshops, DISC/PIAV behavioral styles instruction and Situational Leadership curriculum. Joni is a Certified Professional in Talent Development (CPTD) and was selected and trained by Brené Brown to be a Certified Dare to Lead™ Facilitator (CDTLF).

Joni is the past president of the ATD Houston chapter, an Annual Leaders Conference Planning Advisory Committee chair (ALC PAC), and a past National Advisor for Chapters (NAC). She is also a published author in: “The Book of Road Tested Training Activities”, “Association for Talent Developments (ATD) Training Toolkit application”, and “101 Ways to Make Training Active”. Joni has been a featured speaker for the HR Houston Gulf Coast Symposium, ATD ICE, ATD Houston, ATD San Antonio, Gulf Coast Diversity Council, and Texas Executive Women (TEW) to name a few.

Joni is a graduate of the Center for Houston’s Future Business and Civic Leadership Forum. She was awarded as a Texas Executive Women (TEW) 2023 Women on The Move Honoree and received the Association for Talent Development (ATD) Houston Community Impact Award for her dedication and support to the talent development and training community.