Jeff Smith is the founder and CEO of the SupportingLines Institute. He is on a mission to help leaders and teams perform so that people have a better human experience at work. Building on 20 years of diverse leadership experience as a COO, CFO and global head of sales, Jeff created the SupportingLines framework to accelerate leadership development and cultivate high-performance cultures. His mantra, ‘supporting lines, not reporting lines,’ isn’t just a catchphrase. It embodies a comprehensive high-performance framework that delivers tangible results.

Jeff is a member of the Association of Corporate Executive Coaches (ACEC). ACEC’s mission is to elevate recognition of corporate executive coaching as a critical profession and for corporate executive coaches to be seen as transformation catalysts for the 21st century, creating organizations of the future.

He also is a Chartered Professional Accountant, Certified Dharma Yoga Instructor (which earned him the nickname “Chief Yoga Officer”) and past recipient of Business in Vancouver’s prestigious Forty Under 40 award. When he’s not at work he is passionate about family time, practicing & teaching yoga, hockey coaching and personal development.