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Certificate Program
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Evaluating Learning Impact Certificate

Demonstrate the results of your talent development investments.

Make the shift from activity-based to results-based talent development programs by applying a comprehensive and scalable evaluation process.

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Credits: CEU 2.1 MORE
Level: Capable
Role(s): Independent Consultant More
Language(s): English
Capability Area(s): Data and Analytics More


Course Info

Measure the success of any talent development program using a proven evaluation methodology that includes a 5-level evaluation framework. This comprehensive and scalable methodology provides a simple, practical process, guiding principles for standardization, and a sustainable implementation strategy.

... Read More

Measure the success of any talent development program using a proven evaluation methodology that includes a 5-level evaluation framework. This comprehensive and scalable methodology provides a simple, practical process, guiding principles for standardization, and a sustainable implementation strategy.

Learn the basics of evaluation design, including selecting appropriate strategies and measurement tools, collecting and analyzing data to show the value of investments, and establishing and communicating evidence to demonstrate the effectiveness of your learning, development, and human resources initiatives. This evidence may include measures of how participants reacted to, learned from, and applied what they learned and how such evidence impacts targeted organization business goals.

This foundational certificate program—the only program of its kind designed to provide you with a complete understanding of how to measure learning and development programs—offers small group collaboration, application exercises, a running case study, and a toolkit of forms, templates, and other resources for use on the job. As a participant of this course, you will get two free e-books from ATD: Survey Basics and Real World Training Evaluation.

Why you should attend:

  • Develop a solid foundation to measure the success of any talent development program or solution.
  • Help your organization shift from activity-based to results-based talent development programs.
  • Provide stakeholders and leaders with a credible business case for learning investments and, ideally, increased evaluation in your organization.
  • Learn how to implement a results-based evaluation process step-by-step using the tools and templates provided in the program.
  • Earn an industry-recognized ATD certificate and digital badge.

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What You Will Learn
  • Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
  • Develop evaluation plans for specific programs and gain buy-in for those plans within the organization.
  • Select effective, valid, and reliable data collection instruments to measure participant reaction, learning, application, and business impact.
  • Analyze and interpret data to describe the results of talent development solutions.
  • Report evaluation data in a compelling and easily understood way.
  • Leverage findings to increase effectiveness and provide recommendations for change.
Talent Development Capability Model image - detail Webpage

Aligned to the Talent Development Capability Model

This course is aligned to the Evaluating Impact Capability of the Talent Development Capability Model.

Young female engineer concept measuring and evaluation INSIGHT

Make Your Evaluation System Proactive

Recent surveys and reports suggest that learning and talent development professionals are not showing the value of what they do in terms that sponsors, supporters, and funders can appreciate. They...

Get the Course Brochure Brochure

Evaluating Learning Impact Certificate Brochure

Download the brochure to learn everything you need to know about this course.

Course Topics
Setting the Stage
  • Evaluation Readiness
  • Evaluation Basics
  • A Successful Evaluation System
Measuring Reaction and Planned Action
  • Measuring Reaction
  • Data Collection Instruments
  • Applying Reaction Data
Measuring Learning
  • Key Issues in Measuring Learning
  • Collecting Learning Data
Measuring Application
  • Collecting Application Data
  • Applications of Data Collection Instruments
Measuring Business Impact
  • Collecting Impact Data
  • Isolating Program Effects
Measuring Return on Investment
  • Calculating ROI
Communicating Results
  • Case Study: Communicating Results
  • Organizing Data and Communicating Results
  • Human Capital disclosure Requirements
Making Evaluation Work
  • Developing the Practice
  • Strengthening the Practice
  • Developing an Evaluation Strategy
Who Should Attend

This program is for professionals new to measurement and evaluation or anyone responsible for demonstrating the results of talent development solutions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.

Level: Capable
Roles: Independent Consultant, CTDO/CLO, People Manager, Trainer/Facilitator, Instructional Designer, Talent Development Manager
Language: English
What Our Participants Are Saying
Megan Mills

"I have already begun to use some of the tools and forms from the class, and a few of them I've shared with the management team who have benefited from using them in their areas as well. I will be attending more certificate classes offered by ATD as I know first-hand how much of a worthwhile investment it is!"

Janice Nolan

"The most applicable course I’ve ever taken, and after only a month I’ve already begun to make changes in my organization using the techniques I learned."

Julie Droegemueller

"This was the most worthwhile course I've attended. Not only was the instructor extremely helpful and knowledgeable, but I was able to take away some quick wins that I could use on day one back at work and ideas that I could incorporate into our processes for successful long term evaluation."

Dates & Locations
Time Zone: Hong Kong Time
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  • Jun 18-20, 2024
    09:00 PM - 05:00 AM
    Live Online
    Hangzhou City, China
  • Jul 15-16, 2024
    09:00 AM - 05:00 PM
    Kuala Lumpur, Malaysia
  • Aug 19-22, 2024
    09:00 PM - 05:00 AM
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    Live Online
  • Aug 24-26, 2024
    09:00 PM - 05:00 AM
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    Live Online
  • Aug 27-29, 2024
    09:00 PM - 05:00 AM
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    Hefei City, China
  • Sep 24-Oct 05, 2024
    01:30 AM - 05:00 AM
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    Live Online
  • Oct 09-11, 2024
    09:00 PM - 05:00 AM
    Live Online
    Shanghai City, China
  • Oct 22-Nov 02, 2024
    01:30 AM - 05:00 AM
    Live Online
    Live Online
  • Dec 09-21, 2024
    10:00 PM - 01:30 AM
    Live Online
    Live Online
  • Dec 26-28, 2024
    10:00 PM - 06:00 AM
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    Chengdu, China
  • Feb 03-15, 2025
    10:00 PM - 01:30 AM
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Jack J. Phillips, PhD
Patti Phillips, Ph.D., CPTD
Timothy Brock
Donald Ford

Things to Know


Participation in all originally scheduled days of the program, including both face-to-face and live online formats, and completion of all coursework and a program evaluation are mandatory to receive the certificate of completion and continuing education credits.

Face-to-Face Programs:
Participants who miss more than two hours of the entire program will not be eligible to receive the certificate.

Live Online Programs:
ATD requires active participation throughout the program to receive credit. Active participation in live online sessions includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.

Make-up policy: You can miss and make up one session* by listening to a session recording. Instructions for reporting make-up sessions are posted on ATD’s learning platform.

*For full-day sessions, you can only miss up to 3.5 hours and make up the time by listening to the recording.


21.0 learning hours

2.1 CEUs awarded

This program is eligible for 21.0 professional development hours or recertification points from the ATD Certification Institute (ATD CI) for the APTD or CPTD credential.

This program has been approved for 21.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 21.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit


A laptop computer with Wi-Fi capability is required to participate in ATD Programs.

Face-to-Face Program Components (if applicable):
Please do not bring mobile devices (for example, phones or tablets) instead of a laptop. There will be no computers available on-site for participants. Note: You might not have an optimal experience using Internet Explorer or Microsoft Edge to access your courses. Chrome is the recommended browser.

Live Online Program Components (if applicable):
You must log in to the learning platform to access course content and to join all live online sessions. Special software is not required. You only need a standard web browser and Voice over Internet Protocol (VoIP) capability to participate. Please join your session from a location with a strong internet connection and plan to use VoIP for your audio during the entire session.


Enrolled in a program? To check your course status and enrollment details, launch your course, or download your certificate, go to MyATD.


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